Opting-out of Adsense

Regular readers are aware that this blog used to feature Google ads. We never made serious money from Adsense, so it was easy to decide to drop it when the Terms and Conditions of Google’s new behavioral advertising campaign were relased. Here’s what Google suggests re: a privacy disclosure:

What should I put in my privacy policy?

Your posted privacy policy should include the following information about Google and the DoubleClick DART cookie:

* Google, as a third party vendor, uses cookies to serve ads on your site.
* Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
* Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Because publisher sites and laws across countries vary, we’re unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative, or NAI, which suggests the following language for data collection of non-personally identifying information:

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

You can find additional information in Appendix A of the NAI Self-Regulatory principles for publishers (PDF). Please note that the NAI may change this sample language at any time.

People don’t come to this site to buy stuff, and they shouldn’t have to undergo a vexing decision-making process before visiting this blog, so we’ve dropped Google as an advertiser. Not because Google is Evil, but simply because this is one too many hoops for our readers to jump through. Plus, the commission rate sucks.

So please continue to read Broadband Politics without fear of being reported to Big Brother.

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