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	<title>Comments on: Google Gambles in Casablanca</title>
	<atom:link href="http://bennett.com/blog/2008/12/google-gambles-in-casablanca/feed/" rel="self" type="application/rss+xml" />
	<link>http://bennett.com/blog/2008/12/google-gambles-in-casablanca/</link>
	<description>A regular old blog</description>
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		<title>By: Small Webmaster</title>
		<link>http://bennett.com/blog/2008/12/google-gambles-in-casablanca/comment-page-1/#comment-427570</link>
		<dc:creator>Small Webmaster</dc:creator>
		<pubDate>Tue, 16 Dec 2008 17:34:08 +0000</pubDate>
		<guid isPermaLink="false">http://bennett.com/blog/2008/12/google-gambles-in-casablanca/#comment-427570</guid>
		<description>This whole discussion is missing something important.

Just above we have a posting from an ISP who says he&#039;ll gladly host a Google cache for free. In fact, I&#039;ll bet that Google will be able to place an edge cache at the site of any ISP it wants. Probably for free, because Google is big. Google, YouTube, and its related services consume SO much bandwidth that no ISP would say no. The ISP would easily save big on its backbone connection. Terabytes per month on YouTube alone.

But would the ISP afford to allow just anyone to get free hosting by putting a cache at their sites? Doubtful. Caches take up space and power and require access for maintenance. If a small startup were to call your local cable company and ask for &quot;co-location space,&quot; the person there would probably say, &quot;That&#039;s not a product we sell to the public.&quot; That is, if the person who answered the phone even knew what it was.

And of course, would-be competitors won&#039;t be able to buy space on Google&#039;s private edge caches. 

So, in what way is this neutral? Google can get its servers into places where CoolNewInternetGarageStartup.com can&#039;t. 

So, Google is still getting preferential access to infrastructure It&#039;s just co-location space instead of pipes. And this is even a more difficult thing to buy than bandwidth. Any Internet carrier will sell you a pipe. But co-location space at ISPs, which is more cost-effective than buying pipes, isn&#039;t necessarily even for sale to you unless you&#039;re Google. So this is really, really non-neutral and anticompetitive.</description>
		<content:encoded><![CDATA[<p>This whole discussion is missing something important.</p>
<p>Just above we have a posting from an ISP who says he&#8217;ll gladly host a Google cache for free. In fact, I&#8217;ll bet that Google will be able to place an edge cache at the site of any ISP it wants. Probably for free, because Google is big. Google, YouTube, and its related services consume SO much bandwidth that no ISP would say no. The ISP would easily save big on its backbone connection. Terabytes per month on YouTube alone.</p>
<p>But would the ISP afford to allow just anyone to get free hosting by putting a cache at their sites? Doubtful. Caches take up space and power and require access for maintenance. If a small startup were to call your local cable company and ask for &#8220;co-location space,&#8221; the person there would probably say, &#8220;That&#8217;s not a product we sell to the public.&#8221; That is, if the person who answered the phone even knew what it was.</p>
<p>And of course, would-be competitors won&#8217;t be able to buy space on Google&#8217;s private edge caches. </p>
<p>So, in what way is this neutral? Google can get its servers into places where CoolNewInternetGarageStartup.com can&#8217;t. </p>
<p>So, Google is still getting preferential access to infrastructure It&#8217;s just co-location space instead of pipes. And this is even a more difficult thing to buy than bandwidth. Any Internet carrier will sell you a pipe. But co-location space at ISPs, which is more cost-effective than buying pipes, isn&#8217;t necessarily even for sale to you unless you&#8217;re Google. So this is really, really non-neutral and anticompetitive.</p>
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		<title>By: Richard Bennett</title>
		<link>http://bennett.com/blog/2008/12/google-gambles-in-casablanca/comment-page-1/#comment-427568</link>
		<dc:creator>Richard Bennett</dc:creator>
		<pubDate>Tue, 16 Dec 2008 06:23:25 +0000</pubDate>
		<guid isPermaLink="false">http://bennett.com/blog/2008/12/google-gambles-in-casablanca/#comment-427568</guid>
		<description>Have you told Rick and Vint? I&#039;m not sure they read this blog.</description>
		<content:encoded><![CDATA[<p>Have you told Rick and Vint? I&#8217;m not sure they read this blog.</p>
]]></content:encoded>
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		<title>By: Brett Glass</title>
		<link>http://bennett.com/blog/2008/12/google-gambles-in-casablanca/comment-page-1/#comment-427567</link>
		<dc:creator>Brett Glass</dc:creator>
		<pubDate>Tue, 16 Dec 2008 04:22:27 +0000</pubDate>
		<guid isPermaLink="false">http://bennett.com/blog/2008/12/google-gambles-in-casablanca/#comment-427567</guid>
		<description>Fine. If they supply one, we&#039;ll put it in the rack and won&#039;t charge them for hosting it.</description>
		<content:encoded><![CDATA[<p>Fine. If they supply one, we&#8217;ll put it in the rack and won&#8217;t charge them for hosting it.</p>
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		<title>By: Richard Bennett</title>
		<link>http://bennett.com/blog/2008/12/google-gambles-in-casablanca/comment-page-1/#comment-427565</link>
		<dc:creator>Richard Bennett</dc:creator>
		<pubDate>Tue, 16 Dec 2008 02:12:25 +0000</pubDate>
		<guid isPermaLink="false">http://bennett.com/blog/2008/12/google-gambles-in-casablanca/#comment-427565</guid>
		<description>I doubt they&#039;d be interested in an offer that doesn&#039;t allow them to manipulate ads in real time. I think they want more than caching, they want a VoD engine.</description>
		<content:encoded><![CDATA[<p>I doubt they&#8217;d be interested in an offer that doesn&#8217;t allow them to manipulate ads in real time. I think they want more than caching, they want a VoD engine.</p>
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		<title>By: Brett Glass</title>
		<link>http://bennett.com/blog/2008/12/google-gambles-in-casablanca/comment-page-1/#comment-427564</link>
		<dc:creator>Brett Glass</dc:creator>
		<pubDate>Tue, 16 Dec 2008 01:36:54 +0000</pubDate>
		<guid isPermaLink="false">http://bennett.com/blog/2008/12/google-gambles-in-casablanca/#comment-427564</guid>
		<description>Richard, I&#039;ve already told Google that I&#039;ll dedicate a terabyte of cache to caching their video if they would simply make YouTube cacheable. I do not know if they will take me up on that offer. They did say, however, that they were giving caches to small ISPs in Kenya. If they&#039;re doing it there, they&#039;d be hard pressed to neglect ones in rural America.</description>
		<content:encoded><![CDATA[<p>Richard, I&#8217;ve already told Google that I&#8217;ll dedicate a terabyte of cache to caching their video if they would simply make YouTube cacheable. I do not know if they will take me up on that offer. They did say, however, that they were giving caches to small ISPs in Kenya. If they&#8217;re doing it there, they&#8217;d be hard pressed to neglect ones in rural America.</p>
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