{"id":1972,"date":"2004-05-20T17:57:04","date_gmt":"2004-05-21T00:57:04","guid":{"rendered":"http:\/\/mossback.org\/archives\/2004\/05\/dentons-folly\/"},"modified":"2004-05-20T17:57:04","modified_gmt":"2004-05-21T00:57:04","slug":"dentons-folly","status":"publish","type":"post","link":"https:\/\/bennett.com\/blog\/2004\/05\/20\/dentons-folly\/","title":{"rendered":"Denton&#8217;s Folly"},"content":{"rendered":"<p>\t\t\t\t<a href=\"http:\/\/www.business2.com\/b2\/web\/articles\/0,17863,633865-5,00.html\">Business 2.0<\/a> is no more impressed with <a href=\"http:\/\/kinja.com\/\">Kinja <\/a>than <a href=\"http:\/\/mossback.org\/archives\/2004\/04\/bigger-than-google\/\">we were<\/a>:<\/p>\n<blockquote><p>After only a few months in the lab, the Kinja team scrapped the marketing-tool angle. The project persisted as a kind of Google for blogs, and at launch, to no one&#8217;s surprise, the New York Times ran a piece about it. But so far, the thing has turned out to be an overhyped bust on par with &#8220;push technology.&#8221; Hourihan quit the day of its launch. Power bloggers eschew it as a weaker version of the programs they already use, the blog-gathering RSS applications, which keep tabs on hundreds of blogs at once. People new to the blogging world, of course, don&#8217;t look at it at all. <\/p><\/blockquote>\n<p>Denton&#8217;s genius is his uncanny ability to exploit bright but emotionally-disturbed young women, a formula from which he departed in the case of Kinja. Perhaps he&#8217;s learned something.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business 2.0 is no more impressed with Kinja than we were: After only a few months in the lab, the Kinja team scrapped the marketing-tool angle. The project persisted as a kind of Google for blogs, and at launch, to no one&#8217;s surprise, the New York Times ran a piece about it. But so far, &hellip; <a href=\"https:\/\/bennett.com\/blog\/2004\/05\/20\/dentons-folly\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Denton&#8217;s Folly&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12],"tags":[],"class_list":["post-1972","post","type-post","status-publish","format-standard","hentry","category-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbifyw-vO","_links":{"self":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/1972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/comments?post=1972"}],"version-history":[{"count":0,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/1972\/revisions"}],"wp:attachment":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/media?parent=1972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/categories?post=1972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/tags?post=1972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}