{"id":3119,"date":"2005-02-28T18:23:29","date_gmt":"2005-03-01T02:23:29","guid":{"rendered":"http:\/\/mossback.org\/archives\/2005\/02\/darling-of-the-business-schools\/"},"modified":"2005-02-28T18:23:29","modified_gmt":"2005-03-01T02:23:29","slug":"darling-of-the-business-schools","status":"publish","type":"post","link":"https:\/\/bennett.com\/blog\/2005\/02\/28\/darling-of-the-business-schools\/","title":{"rendered":"Darling of the business schools"},"content":{"rendered":"<p>\t\t\t\tMalcolm Gladwell is as surprised as anybody that he&#8217;s become a <a href=\"http:\/\/www.businessweek.com\/magazine\/content\/01_31\/b3743005.htm\">darling of the business schools:<\/a><\/p>\n<blockquote>\n<p>Q: Were you surprised at the reaction to the book by the marketing community? People can recite in amazing detail things they&#8217;ve taken away as prescriptions as to what they should be doing to reach consumers. Did that come at all as a surprise?<br \/>\nA: Total surprise! I remember when we had discussions about where we wanted the book to be in the bookstore, we weren&#8217;t even thinking [about] the business section. We were thinking psychology or science. I didn&#8217;t see that coming at all, and I&#8217;ve been so pleasantly surprised by it.<\/p><\/blockquote>\n<p>So&#8217;s <a href=\"http:\/\/www.speaking.com\/speakerindexes\/business.html\">the Dilbert guy<\/a>.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malcolm Gladwell is as surprised as anybody that he&#8217;s become a darling of the business schools: Q: Were you surprised at the reaction to the book by the marketing community? People can recite in amazing detail things they&#8217;ve taken away as prescriptions as to what they should be doing to reach consumers. Did that come &hellip; <a href=\"https:\/\/bennett.com\/blog\/2005\/02\/28\/darling-of-the-business-schools\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Darling of the business schools&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-3119","post","type-post","status-publish","format-standard","hentry","category-comp"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbifyw-Oj","_links":{"self":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/3119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/comments?post=3119"}],"version-history":[{"count":0,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/3119\/revisions"}],"wp:attachment":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/media?parent=3119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/categories?post=3119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/tags?post=3119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}