{"id":3331,"date":"2005-06-08T13:11:42","date_gmt":"2005-06-08T21:11:42","guid":{"rendered":"http:\/\/bennett.com\/blog\/index.php\/archives\/2005\/06\/08\/wal-mart-meet-prada\/"},"modified":"2005-06-08T13:11:42","modified_gmt":"2005-06-08T21:11:42","slug":"wal-mart-meet-prada","status":"publish","type":"post","link":"https:\/\/bennett.com\/blog\/2005\/06\/08\/wal-mart-meet-prada\/","title":{"rendered":"Wal-Mart, Meet Prada"},"content":{"rendered":"

\t\t\t\tWal-Mart is going upscale in hopes of boosting their sagging sales figures:<\/a><\/p>\n

\n

Dear God, what if Wal-Mart sold Manolo Blahniks in the shoe section? Or stocked copies of Dwell and the New York Review of Books in the magazine aisle?<\/p>\n

At Wal-Mart’s annual meeting last week, CEO Lee Scott unveiled what may be a subtle shift in just that direction. The company is doing fine selling goods in massive quantities to lower- and middle-income shoppers who patronize Wal-Mart because, in Scott’s words, they “have to save money.” But these customers can get tapped out. Indeed, the retailer’s same-store sales have been plodding along, increasing less than 3 percent per year.<\/p>\n

To grow more rapidly, Scott said, Wal-Mart needs to attract customers with lots of discretionary income who shop where they want to. So Wal-Mart plans to appeal to them by improving the quality of its clothes and goods and by stocking more “organic and natural food.”<\/p><\/blockquote>\n

Tip: don’t put this fancy stuff under the same roof as the garbage cans, underwear, and lawnmowers; think Chipotle<\/em>, the upscale Taco Bell<\/em>. And good luck, kick Costco in the ass.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

Wal-Mart is going upscale in hopes of boosting their sagging sales figures: Dear God, what if Wal-Mart sold Manolo Blahniks in the shoe section? Or stocked copies of Dwell and the New York Review of Books in the magazine aisle? At Wal-Mart’s annual meeting last week, CEO Lee Scott unveiled what may be a subtle … Continue reading “Wal-Mart, Meet Prada”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-3331","post","type-post","status-publish","format-standard","hentry","category-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbifyw-RJ","_links":{"self":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/3331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/comments?post=3331"}],"version-history":[{"count":0,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/3331\/revisions"}],"wp:attachment":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/media?parent=3331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/categories?post=3331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/tags?post=3331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}