{"id":3811,"date":"2006-01-30T03:29:44","date_gmt":"2006-01-30T10:29:44","guid":{"rendered":"http:\/\/bennett.com\/blog\/index.php\/archives\/2006\/01\/30\/going-for-google\/"},"modified":"2006-01-30T03:29:44","modified_gmt":"2006-01-30T10:29:44","slug":"going-for-google","status":"publish","type":"post","link":"https:\/\/bennett.com\/blog\/2006\/01\/30\/going-for-google\/","title":{"rendered":"Going for Google"},"content":{"rendered":"<p>\t\t\t\tYou&#8217;ve probably noticed that Google doesn&#8217;t work as well as it used to. Instead of finding good links on the first page or two of a search, you now have to page through 5 or 6 pages until you get to the good stuff. I don&#8217;t know why this is, unless it&#8217;s a combination of the size of the Web and the number of ways that people have found to trick the search into ranking their pages higher than they should be ranked.<\/p>\n<p>Whatever the reason, it&#8217;s apparent that Google hasn&#8217;t addressed the problem with its core product, despite the merry time it&#8217;s having building marginal add-ons to basic search. And the company has grown so large it&#8217;s considered invulnerable. It reminds me of IBM in the mainframe days, or Alta Vista before Google.<\/p>\n<p>While Google is sitting on its laurels, the rest of the tech world isn&#8217;t, and the Silicon Valley&#8217;s golden company may soon be facing some competition from some former classmates of Page and Brin who&#8217;re building a <a href=\"http:\/\/www.siliconbeat.com\/entries\/2006\/01\/27\/kosmix_raises_cash_for_a_new_search_engine_to_compete_with_google.html\">more sophisticated search engine:<\/a><\/p>\n<blockquote><p>\nIf there&#8217;s anyone itching to take on Google, it is the two Indian guys who went to Stanford with Google co-founders Larry Page and Sergey Brin.<\/p>\n<p>Meet Anand Rajaraman and Venky Harinarayan, two of the co-founders at Junglee, and who twice seriously considered acquiring Google in its early days, but decided their friend Brin was too bold, if not arrogant, to deal with.<\/p>\n<p>Now they plan to officially launch an ambitious search engine company, Kosmix at the Demo conference to begin the week of Feb 6 in Phoenix. They&#8217;ve also raised $7.4 million in venture capital.<\/p>\n<p>They are making an audaciously risky bet that they can crack the code on a vexing problem in search: finding the meaning, or at least the topic of a Web page. &#8220;This is an unsolved problem on the Web,&#8221; says Harinarayan, from his office perched on the seventh floor of a Mountain View high-rise. His window commands a sweeping view of the valley, stretching out over toward the Googleplex, just three miles away.<\/p><\/blockquote>\n<p>Their search structures results by analyzing the context around the key words, something Google should have already done by now.<\/p>\n<p>We may shortly see another example of how fleeting fame can be in this valley.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve probably noticed that Google doesn&#8217;t work as well as it used to. Instead of finding good links on the first page or two of a search, you now have to page through 5 or 6 pages until you get to the good stuff. I don&#8217;t know why this is, unless it&#8217;s a combination of &hellip; <a href=\"https:\/\/bennett.com\/blog\/2006\/01\/30\/going-for-google\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Going for Google&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[23],"tags":[],"class_list":["post-3811","post","type-post","status-publish","format-standard","hentry","category-web"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbifyw-Zt","_links":{"self":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/3811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/comments?post=3811"}],"version-history":[{"count":0,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/3811\/revisions"}],"wp:attachment":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/media?parent=3811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/categories?post=3811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/tags?post=3811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}