{"id":5170,"date":"2008-11-20T17:48:34","date_gmt":"2008-11-21T00:48:34","guid":{"rendered":"http:\/\/bennett.com\/blog\/2008\/11\/keeping-the-black-box-under-wraps\/"},"modified":"2008-11-20T17:48:34","modified_gmt":"2008-11-21T00:48:34","slug":"keeping-the-black-box-under-wraps","status":"publish","type":"post","link":"https:\/\/bennett.com\/blog\/2008\/11\/20\/keeping-the-black-box-under-wraps\/","title":{"rendered":"Keeping the Black Box under wraps"},"content":{"rendered":"<p>\t\t\t\tCade Metz explains why Google canceled its pending ad deal with Yahoo rather than <a href=\"http:\/\/www.theregister.co.uk\/2008\/11\/20\/the_google_monopoly\/\">disclose its secrets in court:<\/a><\/p>\n<blockquote><p>&#8220;We canceled the deal with about one hour to go before a lawsuit was going to be filed against our deal,&#8221; Schmidt said. &#8220;We concluded after a lot of soul-searching that it was not in our best interest to go through a lengthy and costly trial which we believe we ultimately would have won.&#8221;<\/p>\n<p>But surely, when Schmidt speaks of costs, he&#8217;s not concerned with paying his lawyers. A monopoly-expanding ad pact with Jerry Yang and Yahoo! would bring Google hundreds of millions of dollars a year. If the company was convinced of an antitrust triumph, legal fees were a drop in the bucket.<\/p>\n<p>As head Mountain View lawyer David Drummond tells it, a long legal battle could damage relationships with Google advertisers &#8211; many of whom opposed the Yahoo! marriage. But the costs are even greater: An antitrust trial would finally give the world a window into Google&#8217;s black box of an ad engine.<\/p>\n<p>The genius of the Mountain View money machine is that no one knows how it works.<\/p><\/blockquote>\n<p>The auction that&#8217;s not an auction is the heart of Google&#8217;s business, and disclosing its secrets would only unleash a torrent of anti-trust activity. Everybody loves Google because its services are free to consumers, but at the end of the day it&#8217;s simply an advertising-supported version of the KGB.<\/p>\n<p>Technorati Tags: <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/Google\" rel=\"tag\">Google<\/a>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cade Metz explains why Google canceled its pending ad deal with Yahoo rather than disclose its secrets in court: &#8220;We canceled the deal with about one hour to go before a lawsuit was going to be filed against our deal,&#8221; Schmidt said. &#8220;We concluded after a lot of soul-searching that it was not in our &hellip; <a href=\"https:\/\/bennett.com\/blog\/2008\/11\/20\/keeping-the-black-box-under-wraps\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Keeping the Black Box under wraps&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":["post-5170","post","type-post","status-publish","format-standard","hentry","category-google"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbifyw-1lo","_links":{"self":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/5170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/comments?post=5170"}],"version-history":[{"count":0,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/posts\/5170\/revisions"}],"wp:attachment":[{"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/media?parent=5170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/categories?post=5170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bennett.com\/blog\/wp-json\/wp\/v2\/tags?post=5170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}