— The Mercury News reports that a judge has ordered Sonic Blue, maker of the Replay 4000 PVR, to record customers’ every click of the remote:
A federal magistrate in Los Angeles has ordered SonicBlue to spy on thousands of digital video recorder users — monitoring every show they record, every commercial they skip and every program they send electronically to a friend.
Tivo collected this kind of data during the SuperBowl, and found that people rewound and re-watched the Britney Spears Coke commercials more than the game, so some of the results might be surprising. Not all that surprising, of course.
Just a minor point – Britney’s the spokesbimbo for Pepsi, not Coke. Still a scary idea, though.