isn’t figure skating or hockey, it’s Curling:
The Canadian Broadcasting Corporation’s finals coverage of the Labatt and Nokia Brier, Scott Tournament of Hearts and World Championship have held steady with an average audience of 1.2 million, one million and 1.2 million respectively over the last decade. (Source: CBC Research Nielsen) Not bad considering the traditionally most-watched sporting event of the year is the Grey Cup averages three million viewers, while the Stanley Cup finals average between 1.5 and 2.5 million.
Canuck curlers see this Olympics as make-or-break time for their sport in terms of winning new fans, but they’ve not been helped by the whiney crybaby figure skaters who’ve hogged so much bandwidth NBC cut their Curling coverage completely last night.
Justin Slotman shares my enthusiasm for the Sport of Kings, which he says is for Queens too; in the Castro, for sure.