Business 2.0 is no more impressed with Kinja than we were:
After only a few months in the lab, the Kinja team scrapped the marketing-tool angle. The project persisted as a kind of Google for blogs, and at launch, to no one’s surprise, the New York Times ran a piece about it. But so far, the thing has turned out to be an overhyped bust on par with “push technology.” Hourihan quit the day of its launch. Power bloggers eschew it as a weaker version of the programs they already use, the blog-gathering RSS applications, which keep tabs on hundreds of blogs at once. People new to the blogging world, of course, don’t look at it at all.
Denton’s genius is his uncanny ability to exploit bright but emotionally-disturbed young women, a formula from which he departed in the case of Kinja. Perhaps he’s learned something.