People, come on. When Steve Jobs says stuff like this:
The third alternative is to abolish DRMs entirely. Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat. If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store. Every iPod ever made will play this DRM-free music.
he’s got his eye on your wallet. Google gets a free pass for putting Chinese dissidents in prison because they say “don’t be evil, wink wink.” Jobs sees how well the Good Guy thing works for them and he wants some of that action for Apple.
Watch what they do, not at what they say. Google is wrecking the Internet by piling on more regulation, and Jobs is running a music store, nothing more and nothing less.
Prof. Fast Eddie Felten, the voting machine hacker, nails it:
This is both a clever PR move and a proactive defense against European antitrust scrutiny. Mandatory licensing is a typical antitrust remedy in situations like this, so Apple wants to take licensing off the table as an option. Most of all, Apple wants to deflect the blame for the current situation onto the record companies. Steve Jobs is a genius at this sort of thing, and it looks like he will succeed again.
Pay attention to the man behind the curtain.