The usual suspects (Lessig, Salon, Gillmor, free software blogs) are floating a myth to the effect that Big Media are hiding proposed FCC rule changes from their viewers. Let’s see what we can find in five minutes of looking for the story. MSNBC: Broad media ownership rules floated ABC: Fed Ruling Could Make More Media … Continue reading “Blackout Myth”
The usual suspects (Lessig, Salon, Gillmor, free software blogs) are floating a myth to the effect that Big Media are hiding proposed FCC rule changes from their viewers. Let’s see what we can find in five minutes of looking for the story.
MSNBC: Broad media ownership rules floated
ABC: Fed Ruling Could Make More Media Monoliths
CBS: Media Giants Want Room to Grow
CNN: nothing.
Fox News: FCC Proposal Would Ease Media Ownership Restrictions
Another myth bites the dust.
Now what about the rules? The criticism generally makes the same point, whether it’s from conservative Bill Safire or Bushwacking Salon: fewer voices. Given that we only have two today – Fox News and the rest of the right against the East Coast Establishment and the rest of the left – I don’t really see that happening. Media companies are still going to compete for eyeballs, and if there’s only one media company in the world, then departments are going to compete for eyeballs. So that doesn’t persuade me.
There are some potential benefits that could come from more streamlined and efficient news-gathering, however. To give one example, you used to be able to get fairly decent coverage of state government from TV, radio, and print almost anywhere in California, but today you only get it from the Sacramento Bee. Oh, the LA Times, the Frisco Comical, The Union Trib, the Register, the CC Times, and the Murky News put up a front, but their coverage is episodic and incoherent to all but insiders who’ve been studying for years.
If the Bee were part of a conglomerate that included papers in LA and Frisco, their Sacramento coverage would be part of the deal, and if they were connected to TV and radio stations, it would probably penetrate to the mass audience that doesn’t read a daily paper.
News companies used to live and die by local and regional stories, depending on wire services for state, national, and global coverage, but the wire services aren’t cutting it any more, for reasons I don’t entirely understand. So our media is moving in a new direction, where news companies depend more on broadly-based audience for news with a particular attitude. So you’ve got your Fox News fans with their conservative point of view and your ABC News fans with their progressive point of view, happily enjoying news that reinforces their beliefs. So markets are defined differently these days, thanks to cable and satellite and the Internet, than they were in the days when the existing FCC rules were drafted, and that’s just a fact.
Having invested money in researching and reporting a story, why shouldn’t Fox and ABC be able to present it to radio and newspaper audiences as well as their TV audience? After all, these are just different delivery vehicles serving the same public. Outside the US, the myth of impartial news has no standing; you know when you pick up a paper in France, the UK, or India where its bias lies, and you interpret accordingly.
This isn’t too much for the poorly-educated American public to do for themselves.
Another interesting aspect of this story is the criticism of the belief that the Internet can ever be a check on the networks. The Internet can’t, in its present form, deliver broadcast-quality audio and video, but isn’t this exactly as the very critics of “MediaCon” have said they wanted it to remain? (I’m referring to the “World of Ends” concept that the Internet is perfect and shouldn’t be improved.)
An enhanced Internet capable of carrying broadcast-quality programming is a technical possibility. If we were to have that, what would the objection to relaxed FCC rules then become? There has to be one, because bigger is always badder, in this analysis, even when it isn’t.